Vogue's guide to the 19 best fragrances of 2025

There's something for everyone, whether you're a signature scent person or love exploring

Fragrances are personal in a way few beauty products can ever be. They sit on your skin, slip into your memories and determine how you move through a room. A single spritz can shift your mood, make a moment or become the signature people remember you by. With so much power in one bottle, choosing the right one matters.

So we tried every launch of 2025 (almost) and picked the most standout launches. From warm woods and modern florals to mood-boosting mists, these are the kind of fragrances that hold a space in your life for years. Whether you're hunting for your next signature or shopping for someone special, this is your definitive guide.

A ruby-bright, modern floral that balances playful sweetness with an elegant rose-and-vetiver core. It's bold without losing its charm, and its sillage always feels unmistakably feminine. A confident pick for anyone who likes their perfume with personality.

Fresh greens and modern florals come together in a carefree, outdoorsy way. Think sunshine, wildflowers and that easy kind of beauty you don't overthink. A soft, spirited pick for everyday wear.

A deeper, velvety twist on a classic. Dark berries melt into sensual musks, creating a nighttime mood that's sultry without leaning heavy. Perfect for evenings when you want something playful but grown.

Combining juicy peach with luminous florals, this one feels polished but playful. It's clean, feminine and luxurious, like a silk blouse and fresh blowout in a bottle.

Warm, cocooning, and beautifully soft on skin. This scent feels like emotional exhale: gentle woods, a touch of sweetness and a comforting warmth that stays close. A luxury moment in perfume form.

A salty-vanilla floral with a luxurious gourmand heart. Divine offers a rich vanilla base layered with a hint of floral brightness that keeps it smooth and sophisticated. It's sensual and comforting, with that kind of warmth that ling