Sixdegree is a large‑scale, people‑data engine that lets enterprises search, filter and activate over 300 million individual records enriched with 415 behavioral, demographic and property attributes.​​

The scale: 124+ billion datapoints

Sixdegree tracks over 300 million individuals, each with up to 415 attributes spanning identifiers, contact data, geo, demographics, financials, property, lifestyle and interests. That equates to more than 124 billion potential datapoints when the database is fully populated, giving large organisations an unusually dense, high‑resolution view of their market. (300,000,000×415=124,500,000,000)(300,000,000×415=124,500,000,000)​​

These attributes include core identifiers (address and individual IDs), full name structures, granular address components and detailed geographic fields such as MSA, census tract, latitude/longitude and timezone. On top of that, there are deep layers of contact, demographic, financial, property, lifestyle, interests and purchasing‑behavior signals that collectively turn each record into a rich, multi‑dimensional profile.​

Attribute universe and search filters

Sixdegree’s 415 attributes cover:

• Identity & location: person and address IDs, full name, house number, street components, PO box flags, city, state, ZIP, census block and carrier route.​

• Demographics: gender, DOB, exact age, marital status, education, occupation, SOHO indicators, ethnicity, language, religion and household composition.​

• Financial & property: income and net‑worth bands, credit card presence and type, credit ranges, mortgage amounts and types, home value, purchase dates, refinance events and second‑mortgage structures.​

• Lifestyle & interests: detailed segments from “sporty living” and “high‑tech living” to granular hobbies like gaming, gardening, golf, DIY, travel, fitness, pets and specific media preferences.​

• Purchasing & intent: mail‑order and online buyer flags, category‑level buyers (fashion, beauty, collectibles, children’s products), plus charitable donation categories and cause‑level affinities.​

In practice, this lets teams construct extremely precise filters such as “high‑net‑worth homeowners in specific census tracts, with active investing behaviour, interest in golf and travel, and recent online purchasing activity,” all from a single people‑graph.​

Enterprise‑scale applications

For large B2C and B2B enterprises, Sixdegree functions as a strategic targeting and measurement layer rather than just a contact list. Marketing and growth teams can design hyper‑specific acquisition audiences, suppress low‑value segments and feed the resulting cohorts directly into outbound sales, programmatic media or lifecycle automation.​

Risk, credit and underwriting teams can blend demographic, property and financial attributes to enhance decisioning models, while product and analytics teams can use the same dataset to size markets, simulate penetration scenarios and validate new territory plans. At 124+ billion datapoints, the same underlying graph can support everything from high‑frequency A/B testing at national scale to deep segmentation for localised campaigns in individual MSAs or census tracts.​

Built for large‑business workflows

Because all attributes are tied back to persistent individual and address IDs, Sixdegree is designed to slot into existing enterprise data stacks without losing referential integrity. Teams can map Sixdegree IDs to internal customer keys, enrich CRM and CDP records, and keep those records updated as underlying demographic, property and behavioral indicators change.​

The result is a people‑data platform engineered for large‑business scale: hundreds of millions of profiles, hundreds of attributes per person, and a search and filtering layer that turns that 124‑billion‑point dataset into something that can be queried, activated and measured in real time.