The EU-US Battle Line

As economic and cultural suicide stalk Western Europe, it has initiated efforts to hobble America's technological advantage and diminish our freedoms. The first documented attacks on our open dialogue came from the UK and began in 2018 when Morgan McGreevy, Keir Starmer's chief of staff (then Labour Together's managing director), began and funded an outfit called Stop Funding Fake News (SFFN). Recognizing that the online news purveyors could best be silenced by depriving them of funds, it first targeted UK outfits, but moved on in an attempt to starve U.S. outfits like American Thinker, Breitbart, Zero Hedge, and the Federalist of advertising revenue, and astroturfing defamation of such sites.

In June 2020, a booster of SFFN's campaign tagged Ford's UK twitter account, noting that its ads were appearing on Breitbart. Ford UK's twitter account responded that it was "investigating the ad placement" and confirmed that Ford "does not share the views expressed on the website." By 2021, SFFN expanded to target Breitbart's YouTube account. "Breitbart, who have: consistently denied climate change, promoted sexism, published racist conspiracy theories have a monetised YouTube channel," SFFN complained in July.

SFFN encouraged advertisers generally to block their ads from appearing on Breitbart's YouTube content. In order to scale up its demonetization campaign, SFFN hosted an excel spreadsheet "blocklist" on its website for years. It listed the URLs of "fake news" websites that advertisers could import into their Google AdSense profiles to block sites en masse from receiving their advertising. This included Breitbart and a host of other alt-right and conservative U.S. sites such as Zero Hedge, The Federalist and American Thinker from 2020 onwards, alongside The Canary and Evolve Politics. SFFN also provided a handy "how-to" guide for advertisers and brands, walking them through how they could add SFFN's targets to their own personalised blocklist. By December 2020, the lis