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Dec 9, 2025
PopSockets Turns to Unified Data to Power AI-Enabled Inventory Precision
Consumer Goods Technology
Phone accessories brand PopSockets has invested in its data foundation, implementing a unified system that gets it ready for AI-enabled capabilities.
The company has historically relied on manual, time-intensive processes to track and analyze point-of-sale and inventory data, leaning on Excel spreadsheets to compile weekly reports from retailers and brokers.
It was a process that wasn't sustainable at scale, says Kyle Chu, senior manager of business intelligence and financial planning at PopSockets. It wasn't timely or granular enough to be actionable.
[Also: Kyle Chu was a member of CGT's inaugural class of Data Leadership Award winners]
To expedite timelines and improve decision-making, the company sought to consolidate this data and automate operations in 2024, moving away from "the cycle of downloading and stitching spreadsheets together" and toward real-time visibility.
